We are in the midst of industry consolidation in online advertising. Companies are merging (MediaOcean), selling (MySpace, AdMeld, interclick), and buying (Tremor Video, Federated Media) as they ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

In a recent article, Ari Rosenberg outlined some reasons why an exchange may not be of value to a premium publisher. The points were accurate and well-reasoned. They did not, however, cover all the ...

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OpenX announced the next step in its strategy to try and “end around” the growing momentum of Google’s DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company ...

At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the ...

Spotify has doubled down on its advertising expansion by launching several new features, chief among them a fresh ad exchange and a collection of AI tools. The profit-minded platform formally ...

Eight years ago, Google debated slashing the fees for its advertising exchange — the highest in the industry — after websites developed a way to boost online ad revenue while bypassing the company’s ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The ...

More antitrust woes for Google. The U.K’.s competition watchdog said on Friday that it suspects the company of adtech antitrust abuses. The tech giant will now have a chance to respond to the ...

Index Exchange has become the latest in a string of publishers and supply-side platforms (SSPs) to sue Google for what it alleges are anti-competitive business practices. In a complaint filed Monday ...