"This was an amazing summer," the theater chain's head of marketing Vikki Neil tells The Hollywood Reporter as it adds a new ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.

Airline loyalty programs are quietly devaluing miles in 2026, with Flying Blue and Virgin Atlantic seeing cent-per-point ...

Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 "World's Best Airline ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

How I use Rylee + Cru's points, tiers and trade-in credits to score real savings, including up to 30% back on used kids' ...

Cava Rewards lets members earn points toward free food, unlock status perks and more. Here's how the free loyalty program ...

The distributor and branded fuel retailer reported a 42% increase in site visits among “highly engaged members” after ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...

College football fans are weighing in on Penn State’s new loyalty program, which touts unrivaled game day access but comes with price tags that reach into the thousands. “Penn State trying to monetize ...