In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Add Yahoo as a preferred source to see more of our stories on Google. Animated logo The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

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Underlying discussions of fair use of logos are two competing issues: the third party's right to free speech and the cumulative effect on the trademark owner of that third-party's use of elements of ...

A squiggly, wobbly rebrand pulls the chain on the previous identity.

MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle: The company kept its overlapping red and yellow balls intact, and moved its name, which was ...

At a certain point, people stop recognizing your brand by its name and just go by its image. That's where a great logo comes in. But for every great logo, there are plenty of bad ones. With help from ...