Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. Semantic HTML gives meaning and structure to web ...
HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.
Often, the best practices of SEO don’t give us a direct ranking signal boost from Google, although they help drive significant traffic to our website. Herflang tags are a perfect example of this.