Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

The marketing and compliance departments don’t always hit it off from the start. The conflict is natural enough: each brings different qualities and mindsets to the job. Marketing is all about ...

Consider this for a moment: According to the Pew Research Center, just a decade ago only 11 percent of people used social media, and no one had even heard of the sharing economy. Today, we order ...

Do you really have to spend money to make money in the world of modern marketing? When trying to figure out the elusive question of “how much” a new startup should allocate toward Internet marketing, ...

Great marketing extends well beyond the most recognizable elements — logos, taglines, creative, messaging, positioning and, yes, even beyond content. The best marketing cultivates experiences across ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...